Posts Tagged ‘pay per click’

Web promotion is a catch-all phrase for marketing a website through the internet, there are three basic types of web promotion :

1. Search Engine Optimization (SEO) : The process of preparing web pages to be submitted to and ranked high in Search Engines (such as Yahoo!, Google, MSN, AOL, etc.) If your pages are already ranked, then SEO gets your pages ranked HIGHER.

2. Associate/Affiliate Programs : Link referral and link exchanges - the joining of geographic or occupation-specific websites that are complimentary in services or product.

3. Paid Advertising : Google ad words or overture are examples of paid advertising, where you “pay-per-click” - if someone clicks on the ads from a search engine and go to your site, you get billed for that click.

What is the difference between web promotion & web design?

Web Design…

encompasses the visual aspect of the site; all you see here, the graphics and style of this web page, is web design.

Web Promotion…

The promotion of a website that is already built. Web promotion includes search engine optimization, viral marketing, creative writing, and Ad campaign management. However, web promotion and web design work very closely together to make a website that is successful and encourages someone to buy a product or service. Therefore, it is difficult to separate the two in terms of where one task ends and the other begins.To complicate things further, creative writing is a collaborative effort between the owners of the site, the web designer, and the web promoter.To operate a successful site you need great web design and superior web promotion.

Author Muoy Lay runs Flash-It.tw.

As an affiliate marketer, your role is to promote the merchant’s product or service. There are numerous ways to run your promotional campaign. Some campaign will produce fast results while others may take some time. This article will highlight 6 easy ways to promote your web site effectively.

1) One of the most popular method is through e-mail campaign. You can generate good results through this type of site promotion. E-mail promotion is a trail and tested strategy and has been proven to bring in traffic to a web site.

2) Promote your site with link building. Link building is done through article submission, blog posting, forum posting etc. The more link you building, the higher amount of traffic it will generate.

3) Site promotion with pay per click or PPC. You can also market your site through online advertising or PPC. Many top affiliate marketers have been very successful by utilising this type of promotion.

4) Develop joint venture and partnerships with other compatible affiliate marketers. Through strategic relationships, you can enhance the overall visibility of your marketing operation.

5) Promote your web site with blogging. Blogging is the easiest way to create content for your web page. Good blog post will drive in the traffic. Many top affiliate owners have been using blogging for their online promotion.

6) Outsource web site promotion to a professional. There are many professional on the internet that will promote your business for a fee. By using this method, you can be assured of the most effective web site promotion.

All great affiliate marketers are good promoters. If there’s one thing your want to be good at in your online business, be good at promotion. The six points above will assist you to generate the most effective web site promotion campaign possible.

Author Will Yap runs Wealthy-Pages.info.