Posts Tagged ‘search engine optimization’

Web promotion is a catch-all phrase for marketing a website through the internet, there are three basic types of web promotion :

1. Search Engine Optimization (SEO) : The process of preparing web pages to be submitted to and ranked high in Search Engines (such as Yahoo!, Google, MSN, AOL, etc.) If your pages are already ranked, then SEO gets your pages ranked HIGHER.

2. Associate/Affiliate Programs : Link referral and link exchanges - the joining of geographic or occupation-specific websites that are complimentary in services or product.

3. Paid Advertising : Google ad words or overture are examples of paid advertising, where you “pay-per-click” - if someone clicks on the ads from a search engine and go to your site, you get billed for that click.

What is the difference between web promotion & web design?

Web Design…

encompasses the visual aspect of the site; all you see here, the graphics and style of this web page, is web design.

Web Promotion…

The promotion of a website that is already built. Web promotion includes search engine optimization, viral marketing, creative writing, and Ad campaign management. However, web promotion and web design work very closely together to make a website that is successful and encourages someone to buy a product or service. Therefore, it is difficult to separate the two in terms of where one task ends and the other begins.To complicate things further, creative writing is a collaborative effort between the owners of the site, the web designer, and the web promoter.To operate a successful site you need great web design and superior web promotion.

Author Muoy Lay runs Flash-It.tw.

If you are creating a useful and effective web site promotion plan, you understand that the key to web site promotion is enhancing your web site exposure or visibility. Through this article, you are provided with 5 steps that you can take to increase web site visibility today.

Start a Link Building Campaign

As part of your web site promotion efforts, as part of your attempt to increase web site visibility, you will want to consider engaging in link building. Through link building, you will be increasing the number of ways in which people can access your web site.

Create SEO Enriched Content for Your Site

Another step that you can take when it comes to web site promotion is to write and place SEO enriched content at your website. This can be invaluable when it comes to enhancing your web site visibility.

Engage in Article Submission

Through the article submission process — as part of your overall web site promotion efforts — you can draw further, vital attention to your website. People who read your submitted articles are more likely to want to garner more information by coming to your website.

Ensure that You Site is Attractive

Make very certain that, as part of your web site promotion efforts, that your website looks great. People are more inclined to not only visit professional appearing website but they will be more inclined to refer others to that website.

Create a Referral Program

Finally, and as has been alluded to a moment ago, when it comes to web site promotion consider creating some sort of referral program. A referral program is a great way of increasing the visibility of your web site venue.

Author James Krawder runs SecretsOfIM.com.