Posts Tagged ‘web promotion’

Web promotion is a catch-all phrase for marketing a website through the internet, there are three basic types of web promotion :

1. Search Engine Optimization (SEO) : The process of preparing web pages to be submitted to and ranked high in Search Engines (such as Yahoo!, Google, MSN, AOL, etc.) If your pages are already ranked, then SEO gets your pages ranked HIGHER.

2. Associate/Affiliate Programs : Link referral and link exchanges - the joining of geographic or occupation-specific websites that are complimentary in services or product.

3. Paid Advertising : Google ad words or overture are examples of paid advertising, where you “pay-per-click” - if someone clicks on the ads from a search engine and go to your site, you get billed for that click.

What is the difference between web promotion & web design?

Web Design…

encompasses the visual aspect of the site; all you see here, the graphics and style of this web page, is web design.

Web Promotion…

The promotion of a website that is already built. Web promotion includes search engine optimization, viral marketing, creative writing, and Ad campaign management. However, web promotion and web design work very closely together to make a website that is successful and encourages someone to buy a product or service. Therefore, it is difficult to separate the two in terms of where one task ends and the other begins.To complicate things further, creative writing is a collaborative effort between the owners of the site, the web designer, and the web promoter.To operate a successful site you need great web design and superior web promotion.

Author Muoy Lay runs Flash-It.tw.

If you’ve recently started a web site or if you are trying to increase traffic to your website, you will want to begin a web site promotion campaign. Through this article, you will be provided with tips and pointers that you can use to begin a web site promotion program.

Design and Develop a Professional, User Friendly Website

The foundation upon which all of your web site promotion efforts must be based is the design, creation and development of a truly attractive, professional and user friendly web site. Failing this, you may be able to draw people to your web site … for a couple of seconds. However, they will click away and be off somewhere else in literally no time at all if you fail to have an attractive, professional and user friendly venue.

Determine Your Niche Market and Target Audience

The first step that you will want to take when it comes to web site promotion is that of determining precisely where and how the products and services you offer fit into the overall marketplace. In this regard, you will want to identify those market niches that best fit your goals and objectives. You will want to identify and target the specific audience that will be most receptive to what you have to offer.

By making certain that these two fundamental steps have been taken, you will be well on your way to implementing a thoughtful and effective web site promotion plan and program that will enhance the traffic to your web site enterprise.

Author James Krawder runs SecretsOfIM.com.